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Tuesday, October 13, 2026
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The Video Platform Offers The Community Authority to Limit AI-Generated Content in Their Feeds

Users will soon have a updated setting that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a increase in AI-generated material, fueled by new content generation software.

AI Content on Other Platforms

It has been noted that almost a tenth of the quickest rising channels on a popular video site exclusively feature AI-generated videos. A considerable share of this output is classified as low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or dreamlike.

“We know from our community that numerous viewers like content produced via AI tools, from computer-generated images to science explainers, and we want to give people the power to see more or less of that, depending on their own choices,” commented a spokesperson.

Volume and Proportions

TikTok shared that there are presently over a billion videos on its network identified as artificially created. Collectively, in excess of 100 m media items are added to the platform daily, making AI content a relatively small portion of its overall inventory.

How to Adjust Settings

Users will be able to reduce or increase the volume of AI content they watch by accessing the content preference option in the platform and choosing AI-made media. Further subjects that currently be adjusted under the setting encompass news, clothing, beauty, and choreography.

AI Disclosure Rules

TikTok’s policies require creators to label “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its community policies.

Additionally, the app will henceforth attach an artificially created label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from trying to evade the disclosure requirement.

Educational Initiatives

The platform is also introducing a $2 million AI literacy fund for experts and groups to produce informative material about using AI responsibly. This program will assist educational bodies specializing in educating computer science.

Content Safety Approach

TikTok has defended its content review process, during debate over plans to lay off numerous safety staff in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A senior executive stated that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content before it gets reviewed by people. The platform announced a notable drop in explicit and harmful content seen by safety staff over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
DS
About the author

Deborah Stevens

A tech journalist and innovation strategist with over a decade of experience covering emerging technologies and startup ecosystems across Europe.

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